Alix is a fashion school graduate currently living in Paris, where she was born and raised.
She started her blog in February of 2007 after working at Alexander McQueen and Chloé, when she was in the midst of preparing her end-of-the-year collection, at which point the Internet seemed like the perfect place to take a break and clear her head.
Soon she began creating odd little articles filled with photos, drawings, and writing. She never studied photography, but it was a passion that took hold of her at about the same time as blogging.
The name of the blog comes from the song “Cherry Blossom Girl,“ by French band, AIR.
She is inspired by everything whimsical, feminine, and romantic, as well as movies and music.
Before she decided to become a fashion designer, she wanted to make illustrations for children books, then later to design cars and furnitures.
Thanks to the blog, she has been part of some very exciting projects, the best known being probably her lingerie collection for Etam.
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