United Kingdom (London)
She started South Molton St Style with no experience of blogging other than from reading two close friends very successful sites.
She knew nothing about running or building a website, or any other media platform for that matter.
However, the main driver behind starting a fashion and styling blog was that she had absolutely no clue how to dress herself. She was in a corporate nine-to-five for most of the week and lived in the same shirts in different colours and suits that washed well. I bought my 'weekend clothes' based on what she fancied from magazine edits, pretty patterns or what she felt covered up the 'plumper' bits of her shape - never thinking twice about how many times she'd wear a garment or how many things they coordinated within her wardrobe...
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