The Blonde Salad is a fashion blog created and runned by Chiara Ferragni (born 7 May 1987), an occasional fashion writer and model who attends Bocconi University in Milan as a full-time law student.
The blog follows Ferragni's interests of fashion, photography, travel, and lifestyle, what she calls a mixed salad of interests. This mix of interests and Ferragni's blonde hair inspired the blog's name. According to Ferragni, thirty percent of her readers are based in Italy, mainly from Milan and Rome, and the remaining come from the US, UK, France, Germany, Brazil, and Japan.
The blog became successful fairly quickly after its launch. The site receives over 110,000 hits daily. Ferragni used the success of the blog to partner with various fashion and beauty brands on products, such as a shoe line in collaboration with Louis Vuitton, Ermenegildo Zegna, and Mango, and events with companies like Christian Dior.
The Blonde Salad has been reviewed and cited in numerous magazines and websites, including Teen Vogue, New York Magazine, and vogue.com.
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