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United States (Los Angeles, CA)
Hillary Kerr and Katherine Power, two former ELLE Magazine editors, launched Who What Wear in 2006, the definitive authority for trend-setting fashionistas, and their followers, between the ages of 18 and 34.
This multimedia brand has quickly become the essential resource among tastemakers everywhere and is beloved by numerous stylish celebrities, such as Rachel Bilson and Nicole Richie, while appealing to all young women with its inclusive voice and approachable take on fashion, celebrity, and style.
Who What Wear reaches its audience through its online magazine and a daily email newsletter covering the latest in celebrity fashion, runway trends, and beauty secrets.
The WWW content also includes online video and books - Who What Wear TV was the #1 downloaded podcast on iTunes within the fashion vertical during its entire 4-season run, and the books, Who What Wear: Celebrity and Runway Style for Real Life, and What to Wear, Where, have received rave reviews. Who What Wear has expanded its business by launching Who What Wear Beauty, covering the latest beauty products, newest hair, and makeup trends and tips.
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