United States (Austin, TX)
From humble beginnings, Nice Kicks started in the spring of 2006 in a spare bedroom with one mission: to provide shoe-enthusiasts authoritative, accurate, and credible news, information, and history about sneakers.
Matt Halfhill, founder and publisher, recognized the frustration within the community of relying mostly on message boards and rumors to find credible information.
For years, shoe enthusiasts relied on message boards and forums for information pertaining to sneaker release dates, pricing, and availability.
Since its inception, Nice Kicks has established itself as the leader in sneaker information on the web, growing from a few hundred visitors per month, to now reaching over 3 million unique visitors per month.
Nice Kicks provides daily news from the sneaker world and creates original content, including features like Kicks On Court and Sneak Peek.
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